Focus Group

Focus Group
Music video (OK-GO – This Too Shall Pass)
This To Shall pass is a Concept Video by Ok-Go and as a video is very interesting, and unusual so i picked this and showed it to 5 people then asked them some questions.

Do you think the video is entertaining? And what makes it entertaining?
Everyone in the Focus group thought that the video was very clever and very entertaining because of the way in which the video was done, They liked the fact that it was a concept, and so unique that it stood out form almost all other videos.

Is there any particular part which stands out?
The focus group agreed that almost all the video was very entertaining, and was difficult to pick out and one part that stood out above the rest, Though they all thought that at the very end of the video where all the band members appeared stood out, because it was the end of the video and it featured the band members.

Where they are problems with the video??
They all agreed that while the video is very entertaining, and a very good video, they felt that the music took a backseat to video, almost as if the song was added just to make the video slightly more interesting.

Do you feel that the band made a good enough appearance in the video?
Some members of the group felt that the appearance of random members of the band appearing at certain parts of the video fit with the style of the video, however others said that instead of the individuals appearing, the whole band should have been together at regular intervals, but still following the style of the video.