Avenged Sevenfold – Seize the Day
Seize the day is a narrative music video, mixed with a performance based video. It is an acoustic rock song, so typical styles of rock videos don’t worry. The video almost instantly starts out with the band playing instruments.
The Performance in this video is all done in a single area, with darkish dark colours; this perhaps reflects the lyrics of the song. A lot of close up camera shots are used of each of the Band members to show their skill with their instrument, which is a common thing for a music video for a band. In the intense parts of the song very fast zooms are used on the lead singer, helping the intense part of the songs, and the eye contact of the lead singer helps make the video personal because of the meaning.
The narrative is acted out by the band which is a common thing in most videos, in the narrative the colours are very dull, again fitting in with the lyrics. While the video does not fit directly with the lyrics, it still follows the basic meaning. In the narrative part of the video a large amount of close ups, as well as extreme are used to show the emotion of each of the people’s faces, so that it fits strongly with the meaning of the lyrics.
In one part of the video where the Band are robbing a convenience store the music becomes more intense, and so does the video, a high contrast to add to the intensity, Also handheld shots are used so that you feel you are there in the store are the time, drawing the viewer into the video more. Some unusual camera angles are used here. For example some of the camera angles are CCTV footage, which adds a sense of realism to the video.
Normally videos of this genre have hard cuts to the next scene, however a lot of fades are used when the scene changes, though hard cuts are then used to change takes from within that scene, making each scene feel obviously different form the others. perhaps to reflect the calmer side of the song, as well as this Bloom fades are used, These fades perhaps show the calmer side of the song.
Something that is quite a common feature in strong narrative videos is that sometimes the song stops, and it is pure narration, this happens in the middle of the video. The scene which is shown then strongly ties in with the lyrics within the song.
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